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Design Manage

Product & Platform
Investment web app design system

Timeline
2020

Impact

Increased design team efficiency by 5× and delivered the next-generation design system MVP in 4 months

In late 2019, the UX team at SS&C Eze began building a new design system to support next-generation investment products. Despite strong intent, progress stalled for several months due to unclear ownership, fragmented workflows, and misaligned stakeholder expectations. This created uncertainty around scope, timelines, and long-term direction.

Recognizing these challenges, I assessed the situation, identified root causes, and proposed a structured, phased approach. Based on this plan, I got the opportunity to lead the design system initiative, aligning design, engineering, and leadership around a shared vision and clear execution model.

My Role

As the design lead, I was responsible for strategy, project management, and cross-functional alignment:

  • Defined the design system vision, roadmap, and delivery strategy

  • Established governance, ownership, and decision-making frameworks

  • Implemented Agile design workflows, including sprint planning, reviews, and retrospectives

  • Translated ambiguous requirements into clear design stories and prioritized backlogs

  • Aligned and staffed work across design, engineering, technical writers, and leadership, while communicating progress and risks transparently

Challenges

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High complexity & scale

The design system included style guides, pattern libraries, design assets, code components, and usage documentation.

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Cross-functional dependencies

Designers, UI engineers, and technical writers worked in parallel with tightly coupled dependencies, where misalignment in one area could block progress.

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Misaligned expectations

Stakeholders had differing views on scope, level of polish, and timelines, making prioritization and decision-making difficult.

Solutions

1. Align Vision and Set Goals

I clarified the vision and goals and aligned stakeholders on a phased approach to manage size and complexity.

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2. Roadmap and Milestones

I created a clear roadmap with defined milestones, timelines, and scope for each phase to guide execution and set expectations.

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3. Focus on MVP

The first phase prioritized an MVP, focusing on the most critical, high-impact foundations with clear hierarchy and dependencies.

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4. Define the Workflow

I introduced an Agile sprint-based workflow with regular sprint planning, design reviews, and scrum check-ins.

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5. Task Management

I ensured every task had clear goals, acceptance criteria, and a single owner, breaking large efforts into manageable units with supporting contributors.

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6. Ownership and Responsibility

Each task was assigned a designated owner responsible for driving it to completion, with 1–2 contributors providing support as needed.

Outcomes

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5–10 tasks per sprint

Previously, only 4 tasks were completed over several months. With the new workflow, the team consistently delivered 5–10 meaningful tasks every two weeks.

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On-time delivery

Stage I (MVP) completed in 8 weeks; Stage II completed 16 weeks later, expanding coverage and depth.

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Leadership & stakeholder confidence

The clarity, speed, and quality of execution earned strong positive feedback across leadership and cross-functional teams.

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Scalable & repeatable model

The governance, workflows, and processes established became self-sustaining and were later applied to other complex initiatives.

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Amazon Business Credit Card

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Amazon Blink Mobile App

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Simple Trade Web App

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Point of Sale App

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